Editing your promotional and marketing videos is as easy as creating them these days. You don’t need to be an expert to edit your videos and make them visually appealing before sharing them on multiple platforms like YouTube, Instagram, Facebook, etc.
Once you enter the post-production phase, combine your creative skills and technical expertise and follow some nifty video editing tips, techniques, and hacks to become a pro.
7 Tips and Tricks That Can Help You Become a Video Editing Pro
1. Choose the right tool and hardware
The first step in initiating the video editing process is to choose the appropriate video editing tool that can provide everything in terms of ease of use, digital interface, and functionality.
The key here is not to go for the latest state-of-the-art video editors but for the one that suits you and your editing style.
Opt for a free and comprehensive light version that can easily be upgraded to paid features if required. For short clips, especially for social media, you can use an online video editor to create amazing pro-like videos to grab your audience’s attention without spending much money and time.
Use a high-speed computer with ample storage capacity and options. You don’t need to invest in a MAC or an expensive brand, but make sure the laptop/desktop you are using is configured to store large files so that you can focus on your editing work without worrying about slow rendering.
Investing in faster storage drives (SSDs) that speed up access to files and software and reduce rendering, loading, and exporting times will help. Don’t forget the monitor. Setting up dual monitors makes it easy to view, organize, and manipulate large amounts of footage.
Another thing you can do to reduce edit time significantly is to increase your computer’s random access memory (RAM) to at least 8 GB. This is the recommended graphics card and processor for professional or commercial work and for editing to purchase the software.
2. Create a strong storyline and edit it if required
One of the key points of this article is to remember the creative goal of telling a great story. You can merge or resequence your video clips to grasp the audience’s attention by telling them a unique story through the video.
You can stitch and move the video footage, sound, background music, images, and graphics accordingly. You can also create additional subsections and folders and use an external hard drive to store your footage.
Beyond the basics, remember to remove extra footage, fix the order of the clips, and make the movie aesthetically pleasing as well as dramatically compelling, evoking the right emotions and effectively delivering the intended message.
Take the opportunity to tell. Instead of adding a lot of effects to impress the viewer, follow the storyboard you used while shooting.
You can add more to your storyboard by improving script sequences, scene transitions, visual and graphic effects, and stories. Be more systematic and organized, and improve your workflow to organize your videos that can be reused.
3. Use keyboard shortcuts and learn the basic cuts
When it comes to buttons, online video editors come with various in-app editing functions.
You must remember and customize various shortcuts or simply invest in an editing keyboard that includes keyboard shortcut icons. These are usually software-specific and will help you learn the video-related jargon.
For those who haven’t heard of it, some of the terms used in video editing may not be understood without research. Therefore, you need to learn early. The basic concept is as follows:
- Jump Cut-Skip boring and predictable moments and cut out parts to maintain visual interest.
- J-Cut-The audio is in front of the video.
- L-Cut–The video precedes the audio.
- Montage-A series of clips showing the passage of time. Usually for a makeover or character development.
- Cutting on Action-Crop as the subject moves, not after each movement, to create a more interesting and smoother scene.
- Match Cut or Action–Trim or eliminate 2 similar shots or scenes
- Cutaway-Add a transitional piece that doesn’t include a main theme or plot to show settings or support dramatic tension.
Choosing the right video software will help you gain expertise in using the above editing jargon and excel in creating well-edited videos for your social media presence.
4. Correct the colors of the clip
Color is an important design element that can emphasize a particular theme, evoke a particular emotion, and set the mood of the scene.
Today’s video editing programs offer many color editing possibilities that can enable color grading and color correction to make sure the footage color is consistent in all scenes, or if you want to distinguish a particular scene from others.
5. Choose good music
For any kind of video that you curate, you need the right song or instrument to make the important moments (when you want to evoke a particular emotion in the viewer) more effective.
But before thinking about using music, keep in mind that getting music from a royalty-free music provider is the safest thing to do. Musical templates, a massive library of tracks with royalty-free music and a professional sound scorer help get rid of guesswork.
6. Add text and graphics
Depending on the type of video you are making, you may need to include more text than the title, opening/closing poster (for broadcast), and movie credits.
Normally, you should keep it simple with a clean, white sans-serif font that doesn’t get much attention. Fade them in and out to see how they work in your movie.
However, if you need to add eye-catching graphics, animations, or other video-highlighting techniques, you can use an online video editor to do so.
Moreover, if you haven’t learned how to manually create your templates, you can always get great ready-made ones from professional video editing software.
7. Follow the 321 Rule
This is a very simple rule that professional video editors generally follow.
You can create, edit, and save your promotional videos using any video editing software and then apply the 321 rule.
All you need to do is to keep a copy of your drafted and edited clip in at least two different digital locations and a separate physical one.
The easiest way to edit a video for free is to get the best software that is compatible with your devices and that will help you improve your pace and clarity. Good editing software will help you harmonize text, animation, and music with your video.
Whether you are creating a presentation, a vlog, a documentary, or an explanatory video, these simple video editing tips and techniques will help you raise the bar.
Enhance your finished product, and use the amazing features that free video editing software can offer you to make video editing and creation easier.